What is a revenue share model in iGaming B2B?
Revenue share is the standard B2B commercial model where a game provider earns an agreed percentage of the Gross Gaming Revenue its content generates for an operator, instead of a fixed licence fee. Typical iGaming rates run from roughly 10% to 20% of GGR, aligning the provider's earnings with game performance.
Revenue share aligns incentives: the provider only earns when its games actually generate GGR for the operator, so both sides benefit from content that performs and retains. A fixed licence fee, by contrast, shifts performance risk entirely onto the operator.
When distribution runs through an aggregator, the revenue-share percentage is typically split between provider and aggregator, which is one reason direct integrations can carry different commercial terms than aggregated ones.
CROCO Games & Revenue share
CROCO Games works on a revenue-share basis, directly and through its aggregators. Because its math is engineered around retention — 13.78% Day-2 in CROCO's live benchmark — the model is mutually reinforcing: CROCO earns more only when its content keeps players wagering and lifts the operator's GGR.
Frequently asked
What is a typical revenue share rate for casino games?
Rates commonly fall between roughly 10% and 20% of the GGR a provider's content generates, varying by provider strength, exclusivity, and whether the deal is direct or via an aggregator.
Does CROCO Games charge a fixed fee or revenue share?
CROCO works on revenue share, so its earnings track game performance. Retention-first math means the model rewards CROCO only when its games genuinely lift the operator's GGR.