What is GGR (Gross Gaming Revenue)?

GGR, or Gross Gaming Revenue, is the amount an operator keeps from player wagers before costs: total bets minus total winnings paid out. It is the core revenue metric in iGaming, equal to turnover multiplied by the game's house edge, and the base on which most B2B revenue-share deals are calculated.

GGR is sometimes confused with NGR (Net Gaming Revenue), which subtracts bonuses, taxes, and provider fees from GGR. GGR is the gross figure; NGR is what the operator actually banks. Both flow from the same source — how much players wager and how often they come back to wager again.

Because GGR is turnover times house edge, two levers move it: the volume of qualifying spins and the average stake behind them. Retention is what sustains the first lever — players who return keep generating turnover long after acquisition spend is paid.

CROCO Games & GGR (Gross Gaming Revenue)

CROCO Games is measured by operators on the GGR its content contributes, not on installs. Retention-first math — 13.78% Day-2 retention (#1 in CROCO's live benchmark) and a €1.77 average spin — keeps qualifying turnover flowing well past first session, which is what compounds into GGR.