What is a white-label casino?
A white-label casino is an online casino launched on another company's ready-made platform and licence, rebranded as the operator's own. The white-label provider supplies the technology, payments, game integrations, and often the regulatory licence, so a brand can go live quickly without building infrastructure or holding its own gaming licence.
White-label sits between a fully turnkey solution and a self-built, self-licensed casino. It trades control and margin for speed: a brand can be live in weeks, but depends on the platform partner for licence, payments, and the game catalogue available to it.
Game content reaches white-label brands through the platform's existing integrations. If a provider's games are already on the platform or its aggregator, every white-label operator on that platform can enable them without a separate technical project.
CROCO Games & White-label casino
CROCO Games content is available across the platforms and aggregators (SoftSwiss, Hub88, QTech, TurboStars, GPK Asia) that power many white-label brands. A white-label operator on one of those stacks can switch CROCO titles into its lobby through the existing connection rather than integrating CROCO separately.
Frequently asked
Does a white-label casino need its own gaming licence?
Often not — many white-label providers operate under their own licence, letting the brand go live without holding one. Some markets still require the brand to hold a local licence.
How do white-label operators add CROCO games?
If CROCO is already on the white-label platform or its aggregator, the operator enables CROCO titles through that existing connection — no separate integration required.